At the time, consumers were not as familiar with Asian cuisine as they are today. This was the challenge faced by ISALI in its early years. Very quickly, the landscape of the fresh produce shelfs changed with the introduction of Chinese, Indian, Thai, Japanese and even Korean recipes. Consumers learned to handle Chinese chopsticks, and home cooking was enriched by a new pan called a wok ! And as the time we spend in the kitchen has shrunk dramatically, a plentiful supply of good quality ready meals has come at just the right time.
Over the years, certain ISALI products have become staples on the plates of many loyal consumers. This consumer loyalty is the reward for long-term teamwork in which the employees share a passion for Asian cuisine.
The ISALI human adventure began in the 1990s in Belgium, driven by visionary young entrepreneurs determined to revolutionise shop shelves by offering Asian cuisine with an authentic taste. At the time, Asian cuisine was not as popular with consumers, often due to a lack of knowledge. ISALI had to rise to this challenge right from the start. The landscape of fresh produce departments was soon transformed by the introduction of Chinese, Indian, Thai, Japanese and even Korean recipes. Consumers learned to handle Chinese chopsticks, and the wok found its place in many kitchens, considerably reducing the time spent cooking. This development has given rise to a varied range of fresh, high-quality ready-made meals.
Over the years, certain ISALI recipes have become the essential choice for many customers. This loyalty is the result of relentless teamwork, where every member of staff shares a common passion for Asian cuisine.
ISALI is now a very active player in the fresh ready meals market, with a presence in several European countries. The company has always specialised in this range and has followed and mastered a strict line of conduct. ISALI is all about fresh Asian ready meals without compromising on quality.
For ISALI, expertise in Asian cuisine means constantly evolving and always focusing on the best. The ingredients that ISALI selects with the greatest care are prepared in its state-of-the-art production workshop. In this way, ISALI has total control over the production process and the traceability of all the products that make its dishes such a success.
Today, ISALI’s team of recipe creators is always on the lookout for new inspirations on the Asian continent and continues to work in its European research and development unit to develop tomorrow’s recipes and serve its loyal customers even better every day.
